The Haas Athletic Center serves as the gateway to Wheaton Athletics, hosting athletes, coaches, spectators, and visiting teams daily. S3 worked with the athletic department to create a master plan addressing key needs, including phased renovations of Haas.

The study identified the immediate need for strength and conditioning and team meeting spaces. In Phase 1, S3 relocated the strength and conditioning area adjacent to the lobby, achieving several goals: creating a vibrant first impression, freeing space for future locker room renovations, and establishing a marquee project for donor engagement.

Additionally, S3 enhanced athletics branding within Haas by incorporating large graphics and signage, boosting school spirit and laying the foundation for broader branding across Wheaton’s athletic venues.