S3 partnered with the ASUN Conference, a Division I member of the NCAA with institutions primarily across the Southeast—one of the fastest-growing regions in the country. As the conference prepared for a new era of growth and expansion, they made a strategic move to relocate their headquarters to Jacksonville, Florida. 

Relocating an organization’s central hub is more than a logistical move—it’s a meaningful transition. Redefining a workspace and reestablishing a shared sense of identity in a new city presents an opportunity to strengthen connection and purpose. That’s where S3 stepped in. 

We worked closely with the ASUN team to design a branded environment that brought the energy and history of the conference with them.  From a bold entry wall featuring their illuminated logo and a dimensional map of member schools, to a Hall of Fame wall honoring standout athletes, every detail was designed to inspire. 

Conference room graphics support their “The Destination” initiative with a modern, professional look. More than a tagline, “The Destination” celebrates the unique geography, culture, and momentum of the conference. Custom panels for each institution bring a gallery-like feel to the workspace—making room for both current pride and future growth. 

The response to the new space has been overwhelmingly positive. ASUN team members are thrilled with the refreshed look, while schools have proudly posed with their custom panels, celebrating their presence in the conference. At the front of the office, the branded entrance now doubles as a dynamic media backdrop for interviews and student-athlete spotlights. Altogether, the space functions not only as a workplace but also as a bold visual platform for telling the ASUN story.