S3 has partnered with Best Fitness on five different locations, ranging from renovations to full-scale facilities. The newest Woburn location represents the largest and dynamic project in the franchise portfolio, designed to create a high-energy, member-focused environment while maintaining a strong brand identity.

Upon arrival, members are welcomed by a reception area where a full-service juice bar is seamlessly integrated into the reception desk. From the entrance, members can also see the signature BFITT studio, strategically placed to bring attention to Best Fitness’s key class offering. The facility includes their Pure-Hot yoga studio, group X, and a high-energy Spin Lyfe cycling studio; each designed with creative lighting and materials to match the ambiance of each class.

The layout emphasizes the fitness floor as the heart of the member experience, with expansive sightlines making the floor immediately visible upon entry. Materials and finishes reflect the Best Fitness identity, using the brand orange as an energetic accent, balanced by black for a bold, edgy aesthetic. Corrugated metal adds texture and continuity throughout the space, applied in creative ways to build cohesiveness across all locations.